AREAS OF EXPERTISE
Strategic Communications · Digital Marketing and SEO · Content Strategy · Audience Engagement · Thought Leadership · Brand Storytelling · Content Optimization · Copywriting and Editing · Generative AI
Hi, and welcome to my website!
I’m Julie Niehoff, an accomplished marketing communications professional with extensive expertise in brand messaging, strategic communications, and campaign development.
With a strong background in content strategy, digital marketing, and audience engagement, I have successfully led high-impact initiatives for national nonprofits, major corporations, and government organizations. I specialize in crafting compelling narratives that capture attention and drive meaningful actions, whether in fundraising, advocacy, or brand growth.
Throughout my career I have designed and executed integrated marketing campaigns that exceeded engagement and revenue goals, demonstrating my ability to align content strategy with organizational priorities.
As the Director of Content Strategy for the ALS Association, I led efforts to develop impactful storytelling campaigns, including year-end fundraising initiatives that generated over $10 million.
My experience extends beyond the nonprofit sector, having held key marketing and communications roles at Enterprise Rent-A-Car, General Motors, and Jacobs Technology. My work in these industries has honed my invaluable skills in strategic messaging, brand storytelling, and audience engagement across diverse markets.
A passionate advocate for the power of storytelling, I believe well-crafted narratives can inspire, educate, and mobilize audiences. I am dedicated to using content as a tool to strengthen brand identity, deepen audience connections, and drive measurable results.
For more details about my background, visit my LinkedIn profile HERE.
Julie Niehoff 