Storytelling is among the oldest forms of communication, the commonality of all human beings, in all places, in all times. Stories help to establish connections between us. They can inspire us, evoke emotion, and educate us by providing information we would not otherwise have.
By weaving authenticity, purpose, and human connection into content, storytelling not only strengthens brand identity but also builds trust, fosters engagement, and inspires action—making every message more impactful and memorable.
After Lamar was diagnosed with ALS in 2018 at the age of 30, he knew he wanted to find a way to make a difference for people living with the disease everywhere. He and his wife Kristina opened their home and their life with ALS to participate in a multi-channel, digital storytelling campaign to help raise awareness and funds for ALS research.
Learn more about the campaign and the Woody family, living with ALS.
When state funding for ALS clinics in Florida was in jeopardy, Leigh Hotle of Tampa, FL volunteered to share her ALS journey to help raise awareness of the disease, educate the community about the critical issue, and encourage advocates to join her in the fight to keep the funding intact.
Julie Niehoff 