The Woody family campaign was launched in October 2022, shining a spotlight on the impact ALS has on not only the person diagnosed, but their family and friends as well.
It consisted of a weekly series of blog and social media posts (including paid media), videos, emails, newsletter features, and website content.
The campaign raised over $2.5 million and their inspiring story continues to bring in donations, raise awareness, and increase audience engagement across digital channels.
Below are the campaign stories from the Woody family and their loved ones, sharing their unique perspectives about life with ALS.
The Woody Family, Living with ALS
Original Post Date: October 2022
Bradley Swinney: Knowing Lamar Woody
Original Post Date: October 2022
Kristina Woody, Full-Time Nurse, Wife, Mother and ALS Caregiver
Original Post Date: November 2022
“Lamar Helped Me Find My Voice”
Original Post Date: November 2022
Caregiving and ALS: It Takes a Village
Original Post Date: November 2022
Natalie Woody: Growing Up with My Dad and ALS
Original Post Date: December 2022
ALS and the Important Role of Local Care and Support
Original Post Date: December 2022
ALS and a Friendship Rekindled
Original Post Date: December 2022
Lamar Woody: The True Impact of ALS
Original Post Date: December 2022
Julie Niehoff 