Well-organized and engaging content is essential for enhancing user experience and driving deeper engagement with your organization’s website.
Compelling storytelling, visually appealing design, and interactive elements keep users interested, encourage longer site visits, and increase conversions.
By prioritizing high-quality, user-focused content enriched with SEO best practices, organizations can improve accessibility, strengthen audience connections, and drive meaningful actions that support their goals.
Here are some examples of unique landing pages I recently directed for the ALS Association.
Support for Caregivers
About this landing page:
While there was a lot of content and resources available for ALS caregivers on the Association’s website, it was unorganized and difficult to find. With the development of this new landing page, we created a special hub for caregivers, a unique section of the website designed to both engage and educate our audience, delivering interactive content and resources in one easy-to-find place.
Launched during National Family Caregivers Month in November, the new content and design increased engagement by over 40% in the first month.
Advocacy Action Center
About this landing page:
Recruiting and encouraging ALS advocates to use their voices and experience to inform legislators about the needs of people living with ALS is critical to the Association’s mission.
To increase and enhance our efforts, I developed a unique landing page to help educate our audience and drive registrations by providing engaging content and easy-to-use resources.
Launched during Advocacy Action Month in August, 2023, this unique page increased advocate registrations and continues to encourage audience engagement with the Association’s mission.
Julie Niehoff 