Identifying and utilizing strategic content and data are critical for producing high-quality year-end impact reports that effectively engage and influence stakeholders.
By combining compelling storytelling with key performance indicators, organizations can clearly communicate their achievements, financial accountability, and overall impact for the community they serve.
A strong year-end report not only highlights past successes, but also aligns stakeholders with future goals, driving continued investment, support, and strategic decision-making.
Examples of reports I directed and authored recently for the ALS Association:
The 2023 and 2024 year-end reports were produced to communicate highlights of the Association’s calendar year impact to all stakeholders, and act as the Association’s annual reports online. They were integral parts of YE fundraising campaigns and marketed across all digital channels including emails, blog, social media, and website.
2024: Sharing the Impact and Reasons for Hope
2023: Our Year in Review
Julie Niehoff 